Project Overview: Led the complete redesign and modernization of the Greater Lawrence Regional Vocational Technical School’s website, transforming it from a static, outdated format to a dynamic, interactive platform that better served the school community’s needs and enhanced user engagement.
Collaboration with Branding Agency: Partnered with a professional branding agency to create a cohesive and recognizable brand identity for the school. This collaboration resulted in the development of original logos, a distinctive school mascot, and an official style guide. The new branding elements provided a professional, unified look and feel across all digital and print communications, strengthening the school’s identity and appeal.
Focus on Vocational Departments: Given the school’s focus on vocational education, special attention was given to showcasing each vocational department in a unique and engaging way. I worked closely with department heads and instructors to ensure that each program had dedicated sections on the website, highlighting course offerings, facilities, industry partnerships, and career pathways. This approach not only supported enrollment in vocational programs but also improved accessibility to relevant resources for students, parents, and prospective employers.
Enhanced Interactivity and User Experience: Transitioned the website from a static model to an interactive, user-centered design. Added features included department-specific pages, interactive content, multimedia galleries, and an intuitive navigation system, allowing users to easily access the information they needed. The interactive design improved user engagement and created a more functional and enjoyable experience for visitors.
Event Calendar and School Updates: Implemented an event calendar and a streamlined news section to keep the community informed of upcoming events, important deadlines, and school news. This feature helped foster a stronger connection between the school and its community by ensuring timely updates were always available.
Administrative Training and Support: Conducted training sessions for administrative and department staff, providing hands-on guidance on how to manage their specific areas within the website. Training covered content updates, managing vocational department pages, event postings, and troubleshooting, empowering staff to keep the site current and aligned with the school’s brand standards.
Ongoing Site Maintenance and Optimization: Established maintenance protocols to ensure the website remained up-to-date, secure, and fully functional. Regular updates included adding new vocational programs, events, and resources, ensuring that the site continued to meet the evolving needs of the school community.
Community Impact: The redesigned website became a valuable resource for students, parents, and faculty by offering a modern, interactive, and visually engaging platform that accurately reflected the school’s values and strengths. The focus on vocational departments, along with the enhanced branding and interactivity, helped strengthen the school’s presence within the community and supported increased interest and enrollment in vocational programs.
